On the afternoon of April 10, Anta Sports suddenly announced:

    It is acquiring German outdoor brand Jack Wolfskin(Chinese name: ”Lang zhua”) at a base cash price of US$290 million(approximately RMB 2.1 billion) to further consolidate its strategic position in the global outdoor sports market.

    Anta said the addition of Jack Wolfskin will further enrich its brand matrix, especially in the layout of the high-end outdoor sports segment. This deal represents an important step in Topgolf Callaway Brands' strategic refocus.

    Company President and CEO “Chip Brewer” said, "The sale of Jack Wolfskin will enable the company to focus more on its core business, optimize resource allocation, strengthen the balance sheet and liquidity, and provide greater financial flexibility ahead of the planned spin-off of the Topgolf business."

    Founded in 1981, Jack Wolfskin is headquartered in Idstein, Germany, and is one of the leading outdoor brands in the European market. Known for its "German engineering," the brand offers products for various outdoor activities such as hiking, cycling, skiing, and camping, and is highly favored by consumers in Europe and China.

   Jack Wolfskin has an extensive sales network globally. It currently collaborates with 2,400 retail stores in Germany, including 117 franchise stores, and approximately 1,000 stores in other European countries. The brand also has a presence in markets such as Japan.

   Overall, Jack Wolfskin has 900 stores and 4,000 points of sale worldwide. From its acquisition in 2019 for approximately US$476 million to today's sale, Topgolf Callaway Brands has completed the integration and repositioning of this European outdoor brand over the past six years.

   Industry analysts noted that although the transaction price of US$290 million is lower than Callaway's original purchase price, it "reflects a balance of rational expectations and complementary strategies" in the current market environment.