It is becoming a new trend to spend hundreds of yuan to buy a pair of slippers

Date：2022-08-24 10:02:25

  From the official data provided by Peak, we can see that after the launch in 2019, the current shipment of "state pole" slippers has exceeded 10 million pairs.
  According to sources, Peak's slipper sales are approaching one-third of total sneaker sales.
  With the popularity of Peak slippers, more and more sports brands have begun to develop sports slippers. At present, the domestic sports slippers with large volume on the market include EQUALIZER grass brand, LOXKI, 361 degrees, Anta and so on.
  Cai Weijian, head of Peak 125 Innovation Workshop, introduced the reasons for the birth of "state pole" slippers to Rilakkuma Sports in detail.
  Before this, the construction of slippers mainly took two forms:"Sponge midsole + open-cell foam", although it can be soft, it is difficult to quickly drain after wading and sticky sweat, and it is easy to stink; while the other type that can be waded, uses "one-piece closed-cell" Foaming", on this basis, it can also be non-slip and wear-resistant, but such a structure is destined to be relatively hard and poor foot feel.
  At the beginning of the birth of "state pole" technology, it was used in Peak's running shoe series. It is also the choice of most sports brands to apply its own top technology to running shoes. But at the suggestion of a few consumers, Cai Weijian's team began to try to make the slippers both waterproof and comfortable. Finally, the state pole slippers with "state pole midsole + closed-cell foam shell + coral bionic anti-skid and hydrophobic texture" came out.
  However, this slipper craze seems to be happening only in China. Cai Weijian believes that this is mainly caused by the different functional requirements of domestic and foreign consumers for slippers. European and American consumers pay more attention to the separation of dry and wet in their lives, and there are not many scenes of slippers wading in water, so the demand for both comfort and waterproofing is not sufficient. high. He also said that international sports brands have not followed up on sports slippers at present.