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orders are scheduled until August!

Date:2020-06-04 10:02:32



With the control of the global epidemic, Jinjiang overseas orders are gradually picking up.

Jinjiang Chen Dai, the capital of shoe making in China. In a shoe factory, more than 3,000 workers, 18 assembly lines are methodically producing orders for various brands from around the world.

"So far in April, orders for the company's European brands have largely recovered, with uncertainty on the US side." Ms. Fang, deputy general manager of the factory, told reporters that at the end of last year, more than 4 million pairs of shoes took orders, after the global outbreak of the disease, most of the brand party's orders are steadily advancing, or delayed delivery, or because of port problems to adjust shipping destinations. Currently, orders from Greater East Asia can last until August.

The factory has been developing and producing a Belgian nurse's shoe for many years, and during the epidemic, orders have been growing at an outbreak rate of 50% to date.

Ms. Fang introduced, this Belgian nurse shoes can be designed through the sole of the human body electrostatic conductivity to the ground, very popular with customers.The epidemic has slowed down shipments of other shoes, but the supply of nurses' shoes is in short supply.

Adjust pricing strategies to work with customers

"Currently, we are actively seeking, taking orders for the second half of the year." Ms. Fang said that after the outbreak of the epidemic, the company actively resumed production, and on the one hand, continued product research and development, and on the other hand, actively seek new orders through the Alibaba International Station, trading companies, and at the same time, seek to help domestic well-known brands 361 degrees, well-known cross-border enterprises to do product processing.

What are the advantages of this plant in a time when orders are tight and everyone is grabbing orders? "At the moment, we already have a number of intentional partnership orders in negotiation." Ms. Fang introduced their current practice to reporters, first, no longer strong, will give customers a super cost-effective price strategy; second, in terms of payment terms, the original need to pay 30% to 50% of the advance payment, can now be appropriately relaxed proportion, according to the actual situation of the customer's delivery mode and proportion of adjustment; third, around the customer's market demand, with its development of innovative products, such as some more functional shoes and boots.

Ms. Fang said, the current epidemic, on the surface of the competition is the enterprise's offer, but in fact is the competition of the enterprise's comprehensive strength, who can provide customers with more diverse services, who will be able to take orders.

Many industry insiders said that under the impact of this epidemic, the second half of the year or even longer, there will be a more complicated situation, and the head of the enterprise must maintain a bottom-line thinking, sober mind and conservative attitude. If Europe and the United States can not wait to restart the market, or will cause serious consequences of the second spread of the epidemic, there will be more and more customers in Europe and the United States payment delays, payment difficulties, discounted goods, or even bankruptcy and collapse, all of these should cause enough attention to be treated with caution.



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