Wenzhou shoe factory starts to change the way it plays after being returned 500,000 pairs!

Date：2020-05-27 10:39:37

Wenzhou, the "capital of China's shoes", has more than 6,000 shoe enterprises of all sizes, 1/3 of which are mainly engaged in foreign trade. This shoe enterprise is one of them, and their foreign trade orders account for 80%.

This warehouse was originally only used for transit. After the outbreak of covid-19 abroad, this warehouse was full of finished shoes returned by customers.

"We returned the order for 500,000 pairs, if calculated in RMB, should be said to be 7 or 8 million yuan. If calculated in usd, it would be about more than 10 million yuan (us $). 500,000 pairs is the amount we can produce in two months."

In the face of so many return orders, the chairman of a shoe industry Mr. Yu is the first thought of export to domestic sales to save themselves.

This time the company's domestic sales division is also learning from other enterprises, play a live with the goods, and in the major e-commerce sites have opened a shop, in order to expand sales, the person in charge of calculating a sum of money to us, has been, they total research and development of new shoes more than 300, invest over 5 million, open an online shop, do live, etc.,market development, spent more than 2 million, every month, but also on time to pay employees more than 4 million wages, but no matter how much investment, he never thought of laying off.

Because we are going to grow as an enterprise, we need our employees. As long as we retain the excellent employees, our enterprise will hopefully develop well in the future.

The epidemic has increased the great divide among enterprises

A reporter admitted: "even before the epidemic, the differentiation of the manufacturing industry was very obvious. Take private brands for example, 5 to 10 years ago, ANTA, XTEP, 361°, GUIRENNIAO,ERKE and other brands occupied a similar market share. Nowadays, only ANTA is the only one left, and all other brands are basically crushed. For example, the current market value of Anta is HK$176.037 billion, while the market value of 361 degrees is HK$2.088 billion, only 1% of the market value of Anta.

It is a tendency for the giants to kill each other and end up with only one giant left.The great divide is a cruel phase, but there is nothing to be done about it, and the epidemic will only make the pain come sooner and harder."It's not going to lead to mass closures in the manufacturing sector, but it's going to make life very difficult for a lot of companies, and they're going to go down a little bit, until they're wiped out in a few years."