The order came together to do it? It turns out that the shoe industry is now popular

Date：2020-05-23 10:31:53

In the face of a difficult situation, A battle to protect the order started in quanzhou

The continuation of the overseas epidemic, resulting in delays in the recovery of international orders; while the domestic market is gradually recovering, many foreign trade enterprises have begun external orders to domestic sales.

Foreign single to domestic sales, foreign trade enterprises have "diversion"

 In Fujian，General Manager of a manufacturer said the company has been doing OEM work for international famous footwear brands for a long time.In mid-March,with the staff in place, production resumed,but the overseas customers who had been pressing for goods had called off their orders due to force majeure, and the order volume shrank by 30%.

This company in Quanzhou Jinjiang is a footwear industry important town, footwear manufacturing enterprises are concentrated, the industry chain cluster advantages are obvious, in addition to export-oriented enterprises, there are also many domestic brands.

This company previously focused on OEM for international brands, under the coordination of the local government, they turned to OEM production for domestic brands, using the domestic market to make up for some of the losses, to ensure the basic stability of the enterprise production.

Jinjiang City Swimwear Industry Association full-time deputy secretary-general Miss Shi said, with the domestic market warming up, many swimwear export enterprises also from the international brand OEM to the domestic brand OEM.

After focusing on the domestic consumer market, in order to achieve a smooth convergence, many enterprises choose to promote themselves through the live broadcast with goods, and some enterprises and e-commerce platforms use big data, through the consumer reverse customization of the way to achieve accurate receipt of orders.

Orders come together to do , "share orders" to warm up the group

As a national garment manufacturing town, there are more than 8,000 garment upstream and downstream enterprises in Shishi City. So far this year, the epidemic has had a greater impact on small and medium-sized foreign trade enterprises. With the support of the local government, some foreign trade enterprises to establish a "shared factory" to warm up the group.

At the end of March, Shishi City's first "shared factory" landed, the first batch of equipment, workers all entered the site, "order sharing" "data sharing", 120,000 pieces of overseas clothing soon on line production.

"Mr. Hu, chairman of a trading company introduced the "shared factory" not only for small and medium-sized enterprises to provide production sites, warehousing and other supporting resources, but also for difficult to take orders to provide orders for enterprises with capital difficulties to solve the supply chain payment problems; enterprise operating costs can be reduced by half.

As an important manufacturing base in China, Quanzhou has a high concentration of textile footwear and other industries, and the production of epidemic prevention materials such as masks and protective clothing has obvious advantages. In the face of the impact of the epidemic on orders, many enterprises began to extend the production field to the prevention of epidemic materials, while contributing to the prevention and control of the epidemic, but also to solve part of the order problem.

It is understood that Quanzhou was hardly a mask, protective clothing manufacturers, after the epidemic, there are now hundreds of enterprises into the relevant production. Quanzhou has become an important production and export base for masks and protective clothing in China.